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The Whisky Ambassador programme is the original accredited training course about whisky. Having been established for a number of years, it is now being delivered globally. It is a fun and interactive training programme designed specifically for the Licensed Trade, giving staff the knowledge, skills and confidence to talk to customers about Scotland’s national drink. This leads to better customer experience and increased sales. 

To meet the demand for this course in the Netherlands we offer this course in English and Dutch. So for all those people who are more comfortable in English than in Dutch, or deliberatelly want to follow the course in English this is now possible. 

The programme will be delivered in venues everywhere in the Netherlands. Although the English course will be delivered a little less often. Please refer to our "upcoming courses and training" page to find a course near you and book your seat. 


  • The economic impact of whisky
  • How, when and where it all started
  • Where and how it’s made
  • Nosing and tasting
  • Mixers and cocktails
  • Sales and customer service
  • Drink less. Drink better
  • Other world whiskies
  • Practical and written exams


About four weeks in advance of the course date you'll be getting our course handbook. This, of course, is in English too. It is the same book that is being used around the world to train our delegates. You are meant to read the book in advance of the course. After the course it is yours to keep as a reference work.

BIIAB accredited Programme

The programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.


It is a one-day, fully catered, course. Your lunch, coffee, tea and water are included. At the end of the day there will be an exam. This is both a theoretical and practical exam. "Practical" meaning that you will be subjected to a blind tasting of four whiskies. 


At the end of our course day there is a practical and written exam. The practical exam is a blind tasting of four whiskies of which you have to recognize at least two. The written exam is a multiple choice exam of 30 questions, of which you have to answer 21 correcty to pass the exam. We guarantee your exam, which means you can retake the exam as often as you need withoud extra costs. 

When you pass

When you complete the course and exam succesfully you can proudly call yourself an Ambassador of this great product! You get a certificate and a beautiful pin to prove this. 


This fully catered and accredited course will only cost you € 295,00. That is including btw.

So, become an Ambassador and click on the button beneath to book a course near you!


The number of gins has risen sharply in recent years. On the fence of, among other things, the popularity of whisky and mixed drinks, existing producers have gone and produced more and new gins and many new producers have joined.

At this moment, a course program is being developed on gin. This program will be offered by The Whisky Ambassador Netherlands, once available.


By Decatur Wine & Spirits - Own work, CC BY-SA 3.0,

By Decatur Wine & Spirits - Own work, CC BY-SA 3.0,